About Us

Delivering best-value personal service on time, every time - since 1993.


At Bay Direct our passion isn't selling products; our passion is providing you with the highest quality products, supported by efficient, reliable and consistently excellent service.

Starting back in 1993, we've built and maintained a strong and loyal customer base across the Bay of Plenty and Waikato region for more than 26 years.

By taking a collaborative and supportive approach in everything we do, we help you increase your bottom line by making informed decisions about the products you need to provide the best experience and service for your own customers.


Our Mission

Our mission is to be a best-practice example of cleaning and hygiene supply across the Bay of Plenty and beyond. We do this by providing you with a personal service that helps you make the best decision and get the highest quality products at the best value.

We believe in doing business with integrity and aim to practice this philosophy by putting you (our customer) at the heart of our business and tailoring our product offering to meet your needs.


Our Values

Our core values are reliability, honesty and integrity.

We believe that personal service and high quality, environmentally-conscious products should be affordable and accessible to everyone. In fact, that's exactly the quality promise that our business is built on - one that has you and the health and safety of your company, customers and the environment at it's heart.


Our extensive range of products cater to all industries.

Feel free to browse our range online.